Hot Selling

These are the units our customers actually reorder. Not the most photogenic and not the most expensive — the ones that come back in a second length or a second colour, which is the only review that counts.

What keeps selling

Glueless body wave at 180% density in 18 to 22 inches is the single most repeated order we take. It suits almost every face shape, it needs no styling, and it goes to work without comment. After that: 13x4 HD lace fronts in bone straight, 24 to 30 inch deep wave at 200% density, and blunt bobs at 12 inches.

Why the same specs win

Three things decide whether someone wears a wig twice. The lace has to disappear, which means HD Swiss lace, a pre-plucked hairline and bleached knots. The install has to be quick, which means an adjustable cap with straps and combs rather than adhesive. And the hair has to survive washing, which means 100% Remy with aligned cuticles. Every unit here has all three.

If you are buying your first wig

Start with a glueless body wave or deep wave at 180% density, 18 to 20 inches, in your natural colour. It is the most forgiving combination there is: nothing to apply, nothing to remove, no styling, and a length that is noticeable without being a statement. See glueless wigs.

What customers buy second

The pattern is consistent. The first unit is a safe everyday length in a natural colour. The second is either much longer — 30 inches and up — or a colour they would never commit to on their own hair, usually honey blonde or 99J burgundy. Very few people buy the same thing twice, which is the real argument for wigs over a salon appointment.

Popular by category

Longest-selling texture: body wave and deep wave. Fastest-growing length: 40 inch wigs. Most repeated cap: lace front wigs in 13x4. Most requested colour change: ombre and coloured.

Stock moves

These are the lines that sell out first, particularly in the popular lengths and in 180% to 200% density. If a size or colour you want shows as unavailable it is usually back within a short window, so it is worth checking again rather than switching to a spec you did not want.